Last night, the team from Tanka Creative were delighted to join our social betting client Bodugi, at the Betview Awards 2012. We donned our dinner suits and headed along to the Grosvenor house hotel, Park Lane, where we drank champagne and waited nervously for Jeff Stelling to take to the stage to announce the winners.

All of the hard work Bodugi and Tanka Creative have done over the last year paid off, when Dave Nevison and Michael Wilson were invited to take to the stage to collect their award. Bodugi pipped fellow nominees Bet Butler and Bettor to the prize for Newcomer of the Year.

Michael said “We’re absolutely over the moon. It’s been a year of hard graft, but it’s all been worth it to get this recognition from our peers in the industry. Now we just have to keep pushing ahead and getting our name out there.”

It’s been an exciting year so far, working with Bodugi to develop their social media strategy, designing whitelabel versions of their social betting games, and working on the launch of Bodugi’s innovative affiliate scheme. We look forward to working with them on many more projects, and hopefully this will be the first award of many!

It’s a gloriously sunny day at Tanka Creative towers and we’re pleased to announce a new client win! We have been appointed to work with The Verto Group to redesign and develop their full suite of corporate websites. Tanka’s digital marketing brief will also include SEO optimisation, digital marketing strategy development and social media.

The Verto Group is a young and fast-growing umbrella company based in London, specialising in law, finance and property. The group comprises four companies across different sectors. Verto Group Legal is an innovative and approachable law firm in the heart of the West End. Verto Group Developments is a prestigious property company with a focus on sustainable development. Verto Group Acquisitions is a property consultancy and acquisition agency, securing exclusive property opportunities across the capital on behalf of clients, and Verto Group Enterprise specialises in providing seed funding to SMEs based in the UK.

The whole agency team at Tanka creative are looking forward to working with The Verto Group on this exciting new project.

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Tanka are delighted to announce that Kirsty Bell will be joining the Tanka Creative team as Digital Strategy Director. Kirsty joins us from Yomego, an award-winning social media agency, where she has worked with brands including Tesco, Durex, Scholl, Adobe, Scholastic and Morrison Bowmore distilleries to develop and implement social media strategies, training programmes, and campaigns.

Kirsty has a wealth of experience in social media measurement and analytics, having worked to develop Yomego’s bespoke monitoring service, Social Media Reputation (SMR). She has also spoken internationally at social media events and conferences on a diverse range of subjects including B2B social media, developing a global social media strategy, and delivering improved customer service through digital channels.

Kirsty also holds the accolade of being the first Scottish person to join the Tanka team, so we’ll be sure to raise a glass of whisky to celebrate her becoming a part of the agency!

Easy to use coupon
Bet on football matches involving English and Scottish Clubs in all competitions by league/competition, by date. Typical odds displayed for HDA for the 90 minute result, Touch to select odds, touch again if you change your mind, Coupon calculates winnings on the fly as you make your selections.

Coupon results
Once you’ve made your selections you can view the total winnings by bookmaker. You are shown the highest winnings first and have the ability to easily change your stake.

Bet Summary
The Bet Summary shows confirmation details of your cumulative odds, total estimated winnings, and a summary of your match selections. You can go back and edit your selections if you wish, or go directly to the bookmaker to place your bet.

When you reach the bookmaker page, the bookmaker’s betting slip will contain all of your selections and stake, all you need to do, is log in and place bet.

In the Bet Summary, you also have the option to have your match selections and bookmaker where you are placing the bet emailed to you.

There are also many more features in the app. Alongside being the easy way for customers to place their Accumulator bets, Football Coupon is also fully mobile optimised Available on Android, iPhone and Tablets.

We created a simple, modern, flowing microsite containing all of the details customers could need to download and use the app. The Microsite contains strategic links the User Experience is directed at maximising app download potential.

The design for the page strongly reflects the branding of the app to promote positive brand reinforcement.

Tanka Creative specialise in developing strategic Microsites alongside your app, to give customers all of the information they need, and get your app the maximum exposure possible! To request a quote for your App and Microsite, visit out Contact Tanka page to fill out our short form.

Tanka was responsible for the initial brand design for Football Accumulator logo, taking a simplified view of the coupon as the basis for the icon.

We’ve designed a remarkably easy to use interface streamlining the process of laying an accumulator bet with the user’s favourite accounts.

We’re proud to say that our client Weekend Football are delighted with the results and have engaged us to support the launch of the app with a social media strategy.

Alongside making the Registration a quicker process, it is also now much simpler. User’s are guided throughout the entire process in one swift, streamline movement.

Users are now guided through the process of depositing funds straight from registration, through to depositing funds, choosing their game and getting involved in the social media aspects of the offer.

To start, we have introduced dynamic, rotating panels, at the head of the page. These rotating panels not only interact with the user, giving them multiple calls to action, but also rotate ‘Bodugi Buzz’; a selection of quotes from what people are saying about the website.

We have introduced a new ‘Affiliates’ section to the homepage. This affiliates section allows potential affiliates to get all the information they need and also advertises it in an appealing way.

The user experience has been improved on the homepage by strategic use of helpful new sidebar panels. This allows more Calls to Action for the user, and the panels are now broken down into more specific detail, allowing the user to go exactly where they wish to navigate.

We’re nearly as excited by these improvements as our client. Huge improvements on the Bodugi gamepage design to include social media integration, a far slicker look to the screen design and better user function including site wide banter board, game sharing, game updates and much more. And we have a lot more in the pipeline under development so watch this space.

In the works of our brand line ‘Beating the bookies feels good… beating your mates feels better’ so if you fancy entering the world of social betting just visit Bodugi.com!

The announcement, which was coupled with the introduction of a major redesign, is hoping to expand the number of brand pages on the platform.

Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched early last month. But according to reports, Chief Revenue Officer Adam Bain said that he’s spent the better part of the past year meeting with marketing officials, and brand pages were a recurring and frequent request.

For Twitter, launching brand pages could be a way of challenging Facebook as the traditional secondary branded destination for a company after its own website.

Here in the Tanka office, we have the argument that most Businesses that want to be on Twitter, are already on Twitter. But can this big new re-design strategy be the thing to convert those who aren’t?

So far, Twitter will be rolling out the new corporate design with a few big businesses already participating: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures to name a few.

The question now remains, will this Twitter business page strategy become available for small, local businesses? Or will it remain exclusively for large corporations?