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Why should I have an App / Mobile Website?

Posted on: September 15th, 2011 by Tanka

Smartphone iconIf you take a look at your competitors, you will see that some, if not most of them, will have a Mobile Website or a purpose-built Smartphone Application.

‘The future of the Web’, as the BBC once stated, lies in the hands of the Mobile industry.  More and more people everyday are using their phones to browse the web, on the move so why not let them browse your website too?

The importance of having a Mobile presence is somewhat understated.  Statistics show that Mobile smartphone usage has more than doubled in the last two years and in a study released by research2guidance, UK smartphone users have downloaded over 860 million apps in 2010.  These kind of figures simply cannot be argued with.  Having an iPhone, Android, Blackberry or Smartphone App is now more important and beneficial to your business than ever before.

If you allow your customers a Mobile Website and / or a Smartphone App alongside a well optimised desktop Website, recent statistics show that business can increase by 20 – 40% per annum.  Tanka can help you achieve this by building bespoke solutions to fit your exact needs.  Still not convinced? Well… Enders Analysis predict that smartphone penetration will reach 75% by 2015, with mobile internet use to make up 48% of total time spent online.  The only way to go is Mobile!